Cash Financial Services Group

Corporate Identity Design

CASH Financial Services Group (CFSG), also known as “時富金融” in Chinese, is a securities company based in Hong Kong that is regulated by the Hong Kong Securities and Futures Commission. It was established in 1972. In 2022, we revamped CFSG’s logo and corporate image.

CFSG Brand Identity

Brandmark Concept

We retained the commonly used abbreviation “CFSG” and determined with the client that “時富” (“wealth over time”) should be the central point of the company’s brand identity, conveying the important message that “time is wealth 時間就是財富.” Therefore, we designed a time logo consisting of hour and minute hands forming an upward and forward (positive) arrowhead. This symbolizes that CFSG is a company that keeps pace with the times and is able to provide customers with the correct investment plans, thus increasing their assets.

CASH Financial Services Group
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Old & New
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Souvenir
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Visual Identity
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Mobile Applications
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50th Anniversary Coin
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Corporate Stationery
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Brand Guideline
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Brandmark grid system
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Division logo grid system
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